FLUXUS is an audiovisual mural that clothes the showroom in a liquid cloak, as a metaphor for the brand's spirit. 12 pieces conceptually illustrate the values of cutting-edge design and technology. A row of 55 screens creates the 50-metre long videowall that runs all the way round the ground floor. MOMENTUMS are experiential pieces that use water and ice as themes, taking over the space visually and aurally interrupting the FLUXUS audiovisual during 3 minutes. The elements move forward from the surrounding screens to 12 large interactive tables, creating a sensation of being completely enveloped, a feeling enhanced by the sound effects. - Media Innovation -- Gold -- Premios Eficacia 2010 (Spanish Efi) - Design -- Silver -- "Momentums" -- CANNES 2010. - Design -- Silver -- PIAF AWARDS 2010 (Prague) - Audiovisuals -- Bronze -- FIAP 2010. - And other local Spanish festivals awards and metions.
Roca. Roca Barcelona Gallery. "Momentums" - YouTube |
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| Film & Animation | Upload TimePublished on 4 Nov 2010 |
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